Our Company

Genesis Advisory Services (UK) LTD is part of the Genesis Capital Group, established in 1985 and they are one of the leading financial services companies in South Africa.  The group specialises in wealth management, investment banking, group benefits and insurance.

Genesis Advisory Services (UK) offers a unique blend of business acumen, innovation and market specific experience, ensuring that our client focused service, delivers innovative, tailored solutions, specifically matched to our client’s individual needs and circumstances.

Quality, integrity and service are the founding values on which the business is based, which enable us to build lifelong relationships with our clients.

We specialise in financial protection services for individuals and businesses and are a tied distributor of PruProtect and PruHealth.

PruProtect and PruHealth are jointly owned by Prudential PLC and Discovery Life of South Africa, who are recognised as one of the top innovators of protection products in the world.